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How to Navigate the New Live Music Industry
The New Music Business with Ari Herstand
How to Promote a Night of Music in an Independent Room
I hate that everyone is not most venues are like oh we have a seven o'clock. We don't say you're there to see Theo he's on a 10 say you'rethere to see me but I want to see both of you guys so who's going to get my money? If I were new to LA and I wanted to play my music and I knew I could bring 40 people out and you were like yeah 85 15 deal door deal sell whatever ticket price you want I would be playing a room every month. Don't take a merch cut because if you think that not you I know you're not doing it. There are venues out there that are 250 cap rooms and they
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