15 Years of Ecomm Lessons in 30 Minutes with Ezra Firestone
Ecommerce Playbook: Numbers, Struggles & Growth
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Introduction
Ezra Firestone is a smart marketer from Zipify boom and now over tone. He's been in the e-commerce industry for more than 15 years, but he says it has changed very little since his early days. His advice to entrepreneurs: Don't rely on organic because you're not going to be able to compete with big players like Google or Amazon. And don't use multi-scue brands as an excuse if your business isn't growing fast enough.
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