The Importance of Understanding Timekeeping

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The Apple Watch is a project that's really near and dear to my heart. I think Johnny had a ton of conviction around this idea that computing would, would become a wearable thing. And we spent a number of years thinking through like, what should it do? How should it do it? Nothing makes me happier than walking around and seeing it on people's wrists.

As Vice President of Human Interface Design at Apple, Alan Dye has spent much of his career working for a company that has done perhaps more than any other to make design sexy, essential, and highly coveted. He joins to discuss his lustrous creative path working with Ogilvy’s Brand Integration Group, Kate Spade, Apple and the brand new, highly anticipated Apple Vision Pro.