Innovation Under Constraint: Constructing a Turnaround at Lego
Cold Call
00:00
Lego's Innovation Engine
Each year, roughly 60 % of legos sales come from products that are brand new. They also have engaged in a bit of open innovation. If people are innovating with yhour product voluntarily, you'd be nuts not to learn from that innovation. So the future is bright. In fact, on e b a, they were among the top ten toys that people are reselling consistently.
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Transcript
