i am looking at companies that do not generationally overlap. So for example, tenton originally was a pager based internet company. And the founder of ten cent saw a competitor company out of israel called i c c. I c c ended up ling to a o l and it was a communication tool,. When the founder saw what ic c was doing, he decided to take inspiration from ic c and turn ten cent into a communication tool. They saw the chap business absolutely explode.
Today I discuss two places you can look for inspiration: things that are new and unproven for your audience and things that are new and unimpressive.
This includes:
- Unscaled businesses
- Other geographic markets
- Other demographics
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