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5min chapter
Engineering Excellence with Aaron White - Full Interview - Part 2
The Method
Building a Customer Empathy Is Like Preaching to the Choir
Aaron Carroll: I hope most folks in startup land already know this. But like, if you build it, they will come has been disproven over and over again. So developing an empathy for your customers means engaging them frequently. He says that extends from leadership through product, obviously, but it should extend through engineers. Carroll: Rapid prioritization is number two, sorry, ruthless prioritization is a really challenging one.
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