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The Top Eight Demographics We Measure in Empirical Research
Race and socioeconomic status accounted for 68% of responses. The next one passed that was age at 10%, gender at 10%, education, nationality at 3%. I would have thought that political affiliation would have been a little bit higher on the list. If we didn't include a demographic that's important to you, we apologize for that. These are just the top eight that we normally measure in empirical research.