137 - The Power Of The Creator Economy, With Sean Holladay
The Marketing Millennials
How to Partner With Creators
"You've got to give them the freedom. The reason and how they got to this point was by curating the right kind of content, telling the story," she says. "So I'd start there and make sure you check that box and then it's authentic."
Is influencer marketing in your toolkit? Sean Holladay is opening up his packed influencer playbook, so grab a pen.
Sean is the Co-founder of The Spacestation, a collection of companies including Spacestation Integrations and Spacestation Gaming.
Daniel and Sean get into the weeds of how influencer marketing should work, the content marketing hill Sean would die on, and why all engagement starts with authenticity.
What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common?
Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today.
Follow Sean:
LinkedIn: https://www.linkedin.com/in/seanholladay/
Twitter: https://twitter.com/seanholladay
Follow Daniel on Twitter: twitter.com/Dmurr68
LinkedIn: linkedin.com/in/daniel-murray-marketing
Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com
Timestamps:
00:00 Intro
01:40 The Launch Of The SpaceStation
06:02 Influencer Marketing Past And Present
07:31 Ceding Control
15:00 The Doritos Campaign
17:28 Do Your Homework
20:57 The Marketing Hill You’d Die On
23:45 Authenticity Versus Promotion
27:00 Why You Have To Care
29:48 When Engagement Changes Your Life
WHY MARKETING NEEDS MORE AUTHENTICITY
Authenticity is crucial for marketing success in today’s world. Consumers are bombarded with countless ads every day, and many are tired of being sold to. They want to connect with brands that are genuine and have a real story to tell. Here are some reasons why marketing needs more authenticity:
Builds trust:
Authenticity builds trust with consumers. When a brand is transparent and honest, it shows that they care about their customers and are not just trying to make a quick profit. This can help build long-term relationships with customers and increase customer loyalty.
Differentiates from competitors:
In a crowded marketplace, authenticity can help a brand stand out from its competitors. When a brand is authentic, it can showcase its unique values, personality, and story. This can help consumers identify with the brand and choose it over competitors who are not as authentic.
Increases engagement:
Authenticity can also increase engagement with consumers. When a brand is authentic, it can create content that resonates with its target audience and sparks conversations. This can lead to increased engagement on social media, more website visits, and higher conversion rates.
Aligns with values:
Consumers today care more about the values of the brands they support. Authenticity allows a brand to showcase its values and align with those of its target audience. This can help create a deeper connection with consumers and increase brand loyalty.
Humanizes the brand:
Authenticity humanizes a brand by showcasing the people and stories behind it. This can help consumers connect with the brand on a more emotional level and view it as more than just a faceless corporation. This can also help create a sense of community around the brand.
In conclusion, marketing needs more authenticity to build trust, differentiate from competitors, increase engagement, align with values, and humanize the brand. Authenticity allows a brand to connect with its target audience on a deeper level and build long-term relationships based on transparency and honesty. As a marketing professional, it’s essential to prioritize authenticity in all marketing efforts to create a more meaningful connection with consumers.
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