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Going Deep on Paid Traffic Trends & Attribution

eComFuel

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Branded Search

Search and shopping should always be your workhorse best performing channels. It is where you're getting people at the highest intent and you have the most efficiency from a bit environment. What do you see in terms of performance across the board working well? Yep. I'll just say flat out for every brand across every vertical, which is a very bold statement. So for someone listening, maybe they're not trying that. They really should give it a shot.

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