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5min chapter
Experimentation Makes TV Ads More Effective – David Broockman (UC Berkeley)
Campaign Trend Podcast
Optimizing TV Ad Testing in Real Campaigns
The chapter emphasizes the importance of testing TV ads in real-world campaigns, suggesting a budget allocation of 10 to 15% for testing before launching. It discusses the value of testing multiple ad variations with significant differences and the iterative process of adapting ads based on data feedback in dynamic campaign strategies.
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