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Persuasion - How to Get Someone to Like You
If you can frame something so it's in someone's self-interest and also get them to like you, then pretty much your home and drive. One of my favorite stories in persuasion is Baron Delphon many years ago was Lord Lou Gray's brother, TV mogul. As he's basically his office is about a burst in the flames, that is how you persuade someone to buy a water jug,. All right? You basically, what you do is you reframe the situation so that all of a sudden it's really in their self-interest to buy it off you. So you can't change the value of the water jug objectively, but by manipulating the context, you can change it