4min chapter

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Prof. William Goetzmann: Learning from Financial Market History (EP.248)

The Rational Reminder Podcast

CHAPTER

The History of the Equity Risk Premium

The Dutch East India Company for example is a company that was created to trade with the Spice Islands in Southeast Asia. And that lasted for quite a bit of time and then disappeared. In general companies have a lifespan. So we have to imagine an investment approach that doesn't just hold one company from beginning to end, but basically invest in a portfolio of companies as they appear.

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