Exploring The Art Of Messaging
The Duct Tape Marketing Podcast
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The Importance of a Core Message
It's very important to be consistent with your messaging across all of your customer touch points within the organization. If you have sales and marketing and customer experience delivering different messages, that is a perfect recipe for market confusion. This could be something as simple as having a value proposition matrix available to all of your touch points. And so over time, if you deliver the same message consistently, then it becomes clear what you stand for and what your brand is all about.
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