The WARC Podcast cover image

Most Contagious Live: building creative effectiveness at Heineken and 2025 trends

The WARC Podcast

CHAPTER

Reviving Engagement in Social Media Marketing

This chapter explores innovative strategies for successful social media marketing, focusing on the importance of genuine conversations and community involvement. It highlights a case study of a pop star's album launch and Nutter Butter's creative TikTok content, showcasing how entertainment and engagement can enhance brand recall. The discussion emphasizes the need for brands to shift from traditional advertising to interactive campaigns that resonate with audiences and foster organic virality.

00:00
Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner