
Most Contagious Live: building creative effectiveness at Heineken and 2025 trends
The WARC Podcast
Reviving Engagement in Social Media Marketing
This chapter explores innovative strategies for successful social media marketing, focusing on the importance of genuine conversations and community involvement. It highlights a case study of a pop star's album launch and Nutter Butter's creative TikTok content, showcasing how entertainment and engagement can enhance brand recall. The discussion emphasizes the need for brands to shift from traditional advertising to interactive campaigns that resonate with audiences and foster organic virality.
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