From a chemistry perspective, there's complex beverages and simple beverages. When we have solved for a complex beverage, it unlocks our ability to create all kinds of different beverages. But then, from a consumer perspective, i think what you're saying is, k. What's the killer ye, to killer use case?
The Sunday Times’ tech correspondent Danny Fortson brings on Matt Mahar, chief executive of Cana, to talk about the problem with the $2 trillion drinks company (5:55), the science of Cana (8:00), how the company started (10:00), where he worked before Cana (16:40), the product (18:15), getting people to buy in (20:00), whether “printed” drinks are good for you (23:30), providing every drink from morning to night (26:00), except for milk and beer (28:40), the specter of Juicero (31:15), and trying to find the right people (34:20).
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