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Chapter 5 From Idea to Action - The Product Book

The Product Podcast

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Nv P's Plussing and the Cono Model

N v p's plussing and the cono model. We love n v ps because they let you focus on delivering a product your customers want and will use. But remember, minimum doesn't mean bad. You need to be continuously seeking ways to make sure what you're doing is great. To this day, the walt disney company's culture has integrated plussing in everything they do at a park. Our goal at disneyland is to always give the people more than they expect. As long as we keep surprising them, they'll keep coming back.

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