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X’s Astro Teller on Managing Moonshot Innovation
HBR IdeaCast
The Next X-Moon Shot
The problem is everyone asks for innovation, but they're not actually willing to support the innovation. How badly do you want a factor 10 increase in value? That's what innovation is. So I guess you have to decide whether you want your 10% improvements or your 10x improvements. And then you have to be able to help everyone there be in it to sort of do the card counting.
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