Going on offense: seize opportunity in downturns

Bill George, former CEO of Medtronic and Harvard Business School Executive Fellow, explains how leaders can stay grounded, principled, and effective in chaotic times.

"It's a world of chaos and it requires a very different kind of leader than in more stable times." The skills that once mattered (process control, long-term plans) are now secondary to courage, self-awareness, and moral clarity.

George says most executives still lead comfortably "inside the walls" but fear the external world (media, public scrutiny, and rapid change). "Today, if you're a leader, you are a public figure. You have to face that reality."

Leadership now starts with knowing your True North, your values and principles. "When everything's going your way, you start to think you're better than you are. When you lose, you learn your weaknesses."

He warns: "The people who will struggle are those faking it to make it. They're trying to impress the outside world but aren't grounded inside."

Purpose, not position, defines identity. "A CEO once said, 'Without a title, I'm nothing.' You won't hold that title forever. Who are you then?"

True fulfillment comes from alignment between personal purpose and work. "Every business has a deep sense of purpose if it's well run. The ones that only make money, like GE, go away."

He lists five traits of leaders who thrive in crisis:

• Face reality.
• Stay true to values.
• Adapt strategies fast.
• Engage your team.
• Go on offense when others retreat.

Each requires courage. "You can't teach courage in a classroom. It has to come from within."

He urges humility: "Leadership is all about relationships, it's a two-way street." His turning point came when he stopped "building a résumé" and started building people.

He defines authentic leadership as growth through feedback: "I never walk into a classroom unless I'm going to learn from everyone there."

And he closes with the core message: "You don't have to be CEO. If you can do great work and help others, you'll feel fulfilled. Leaders make the difference between success and failure."

Key Insights (Verbatim Quotes)

1. Chaos demands a new kind of leader.

"It's a world of chaos and it requires a very different kind of leader than in more stable times."

2. Authenticity starts with grounding.

"Our true north is our principles, our beliefs, and our values all rolled into one."

3. Titles are temporary.

"I am not the CEO of Best Buy. …That's the title I hold. I won't hold that forever."

4. Courage separates real leaders.

"You can't teach courage in a classroom. It has to come from within."

5. Purpose drives resilience.

"Every business has a deep sense of purpose if it's well run."

6. Leadership is relational.

"I was building a résumé, not relationships. Leadership is all about relationships."

7. Fear destroys authenticity.

"A lot of people are living in fear. That's no way to live your life."

8. Great leaders empower others.

"You want everyone on your team to be better than you are at what they do."

9. Growth never ends.

"Anyone who's authentic knows they have to continue to grow as a human being."

10. True success is internal.

"You'll never have enough power, fame, or money. You find fulfillment within."

Action Items

• "Face reality, starting with yourself." Look in the mirror and ask, "Maybe I'm creating this negative culture. What did I do wrong?"

• "Stay true to your purpose and your values." Never abandon principles when pressure rises.

• "Adapt your strategies and tactics." What worked yesterday may not work today.

• "Get your team involved." Say, "Hey guys, we've got a real problem. What ideas do you have to keep it going?"

• "Go on offense when everyone else is pulling back." Make bold moves when others retreat.

• "Have the courage to look yourself in the mirror." Courage starts with self-reflection.

• Ask, "What's the worst case? What do I have to lose?" and move forward without fear.

• "If one door closes, maybe another one's going to open that I never even saw."

• "Know who you are." Reflect on your life story, relationships, and crucibles that shaped you.

• "Don't get caught up in titles or money." Remember, "Without a title I'm nothing" leads nowhere.

• "Find a congruence between your purpose and the organization's purpose."

• "Every business has a deep sense of purpose if it's well run." Identify how yours helps people.

• "Get away from toxic leaders." If they drive you down, take credit for your work, or never support you, move on.

• "Work for people you feel really good about working with."

• "Learn all aspects of the business and how to integrate them creatively."

• "Pull together a cross-disciplinary team" and act as the integrator.

• "Have everyone on your team be better than you are at what they do."

• "Be the glue." Integrate experts to solve tough problems.

• "Care about your people first." They must know you care before they'll perform.

• "Get everyone into their sweet spot" — where they use all their skills and are highly motivated.

• "Align everyone around purpose and goals."

• "Challenge people to reach their full potential." Say, "I know you can do better. Let's take your game to the next level."

• "Get out there and be with the people." Don't hide behind PowerPoints.

• "Help your people do better." Work beside them.

• "Believe in someone who doesn't believe in themselves." Tell them, "You have this potential. Go for it."

• "Find someone who believes in you." A mentor, boss, or spouse who sees your potential.

• "As a leader, be that person who believes in others."

• "Face your blind spots." Ask people who care about you for honest feedback.

• "If you get feedback from people that care about you, take it in."

• "Stop building a résumé and start building relationships."

• "Take time for people. Ask, 'How are you doing today? What challenges are you facing?'"

• "Leadership is all about relationships — it's a two-way street."

• "Tell the truth — the good, the bad, and the ugly."

• "Stay away from blame." Take responsibility instead of pointing fingers.

• "Be transparent." Don't hide problems; fix them.

• "Never fake it to make it."

• "Keep growing as a human being."

• "Take feedback and adapt." Growth requires awareness of impact on others.

• "Believe in yourself even if you fail." Failure is learning.

• "Spend time reflecting on your purpose and the person you are becoming."

• "Help other people reach their full potential."

• "Measure success by how many people you help every day."

• "Remember: leadership is about who you are, not what title you hold."

Get Bills book, True North, here: https://shorturl.at/bRXsK

Claim your free gift:

Free gift #1 McKinsey & BCG winning resume www.FIRMSconsulting.com/resumePDF

Free gift #2 Breakthrough Decisions Guide with 25 AI Prompts www.FIRMSconsulting.com/decisions

Free gift #3 Five Reasons Why People Ignore Somebody www.FIRMSconsulting.com/owntheroom

Free gift #4 Access episode 1 from Build a Consulting Firm, Level 1 www.FIRMSconsulting.com/build

Free gift #5 The Overall Approach used in well-managed strategy studies www.FIRMSconsulting.com/OverallApproach

Free gift #6 Get a copy of Nine Leaders in Action, a book we co-authored with some of our clients: www.FIRMSconsulting.com/gift