David Cutler - The GAME of Innovation
The Innovation Show
00:00
How to Gather and Learn
So these are five different types of research activities all stands for logistics how does it work what do we actually already do and what do our competitors do. E stands for emotions what do people feel and a lot of times you know people may not know the solution to your problem but they will certainly understand the way that they feel about things. A stands for assumptions you know these what are the things that we believe and then you have to identify them before we can actually test to see if they hold up to scrutiny. Our stands for resources what assets might we access a lot oftimes for any problem think about it like thisYou may have all of the resources you already need but just need to think a
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