On with Kara Swisher cover image

TikTok Is Changing How We Talk & How We Vote

On with Kara Swisher

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The Politics of Humor and Authenticity in Social Media

This chapter examines how humor and relatability shape political engagement on social media, emphasizing the effective communication strategies of figures like Mamdani. It discusses the implications of language in politics, highlighting the tension between irony and authenticity and the role of algorithms in influencing discourse. Additionally, it reflects on the challenges posed by AI-generated content and the evolving nature of language in a digital landscape dominated by major social media platforms.

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