BRAVE Southeast Asia Tech: Singapore, Indonesia, Vietnam, Philippines, Thailand & Malaysia Startups, Founders & Venture Capital VC (English) cover image

Super Apps Dive (Grab, GoTo & WeChat), Vietnam’s World-Class Education System & Founder Leadership Transitions (Spenmo)

BRAVE Southeast Asia Tech: Singapore, Indonesia, Vietnam, Philippines, Thailand & Malaysia Startups, Founders & Venture Capital VC (English)

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The Rise of Transactional Payment Models in Emerging Markets

I think the thing we always kind of run into in emerging markets is willingness to pay. And when you think about the segment that you're going after, how much budget do they really have for the thing you're trying to sell them? Once you start asking them for money, is it so valuable to them that they keep doing it, that they want to pay? Or did they turn immediately? Because that's kind of a sign that there's like, it's not painful enough. The pricing doesn't work. Which is why I think you see so many more transactional payment models in emerging markets than you see subscription models.

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