Retention Over Acquisition

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In this special episode celebrating #internationalpodcastday  2025, Mike Montague gathers top voices from the world of marketing, sales, tech, and strategy to answer one big question: What will sales and marketing look like 10 years from now? The answers might surprise you. From personal AI agents and decentralized trust systems to the rise of AI burnout among executives, this conversation explores the very real shifts happening now and how to prepare for what’s coming next.

You’ll hear bold predictions and practical insights on how AI will reshape customer journeys, personalization, job roles, and brand experiences. But at the heart of it all? A shared belief that what makes us human will matter more, not less. Whether you're leading a marketing team or simply trying to stay ahead of the curve, this episode will help you cut through the noise and build a smarter, more human-first go-to-market strategy.

Top Takeaways

1. Your Uniqueness Will Be Your Moat
When everyone has access to the same AI tools, your personality, creativity, and lived experience become your true competitive advantage.

2. AI Burnout Is Coming for CEOs
Business leaders who didn’t sign up to be technologists are feeling the pressure to keep up, often at the cost of their original passion or purpose.

3. Personal AI Agents Will Be the New Executive Assistants
In the near future, everyone may have a personal AI that anticipates tasks, handles follow-ups, and acts on your behalf in real time.

4. Web3 and Blockchain Will Power Trust in the AI Era
As AI-generated content floods the market, decentralized systems will become essential for proving identity, authorship, and data integrity.

5. Customer Experience Will Matter More Than Customer Acquisition
With AI making product discovery easier, brands must shift their focus to retention and memorable experiences to build loyalty.

6. Specialized Generalists Will Win in Marketing
Future marketers will need to blend creativity, data literacy, and strategy to remain valuable in a landscape where pure copywriting or design may be automated.

7. Ethical and Transparent AI Will Become a Brand Differentiator
Consumers and clients will reward businesses that use AI responsibly and communicate how they protect trust and human values.

8. AI Will Amplify, Not Replace, Emotional Intelligence
The most effective use of AI will be in amplifying human empathy, intuition, and storytelling, not trying to replicate them.

9. AI Will Redefine Team Roles and Marketing Workflows
From automating busywork to AI-powered campaign analysis, traditional roles will evolve, requiring teams to adapt their work and collaboration methods.

10. We're Entering the Era of Experience-Driven Events and Content
As digital content becomes more abundant, people will pay a premium for curated, exclusive, and emotionally resonan

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