S1E11: Luxury Experiences are easier to create than you think
Growth Vault
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Creating Luxury Experiences and the Importance of Friction
This chapter explores the significance of luxury experiences in customer satisfaction and the role of friction in enhancing the overall experience. It discusses the attention to detail and unboxing experience provided by luxury brands compared to direct-to-consumer companies. The chapter also delves into the concept of levels in the game and the caution and time it takes to build luxury brands.
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