Segmentation Is the Name of the Game These Days

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The most important thing is just to get started. People like to learn in different ways, listen in different ways. So i love the idea of having multiple optins and then segmenting and personalizing em to the audience. But you're going to obviously grow your list faster if you have a few different options for people.

On this episode of the Online Marketing Made Easy Podcast, I interview Mike Volpe, the Chief Marketing Officer of HubSpot.

Today’s episode is a special one because it’s something many of you actually asked for in response to a survey I sent out a few months ago. In that survey, many of you indicated that HubSpot is a site that you frequent often, and it was clear that many of you feel that Mike Volpe and HubSpot is the place to go when it comes to list building, content creation, content marketing, and overall social media.

For those of you who aren't familiar with HubSpot, they offer inbound marketing software that allows you to blog, tweet, capture leads, optimize your SEO, view analytics, basically everything you need to do to market your business and HubSpot puts it all in one spot. Hence the name.

In this episode, here’s what we’ll cover:

How inbound marketing can be defined
How SEO is interwoven with inbound marketing
The most important lead generation strategy
How to make calls to action more effective
What caused HubSpot's conversion rates to increase significantly
What led to an 82% revenue growth for HubSpot
Advantages that small companies have over big companies
How to streamline content creation
The most important tips to keep in mind when it comes to SlideShare presentations
The biggest content marketing mistakes companies make