The idea is like, what if you could meet up with your friend who reads a lot once a week and he just tells you the shit he learned this week in the book that he read? And then as it progressed, I'm like, oh, these aren't separate episodes. It's like one giant 400 hour long conversation on the history of entrepreneurship. That's why when you listen to it, it's just not like when I just did this episode of Kobe Bryant or John D. Rockefeller said this. The same thing happens with podcasting right now. You're 10 times more likely to finish an audio file than someone reading a 60-hour Harry Truman autobiography.

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