Behavioral Science For Brands: Leveraging behavioral science in brand marketing. cover image

Interview: Adam Alter, NYU marketing professor and author of Irresistible, on nine-enders, fluency, and naming that sells

Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

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How Perceived Value Is Constructed for Consumer Goods

Adam argues most products lack intrinsic value and shows how framing, labeling, and context create perceived worth in markets like beer and wine.

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