Show Notes:
- 00:40: Welcome, Eli Schwartz, Growth Advisor and author of Product-Led SEO
- 1:42: How startups should think about SEO in a volatile environment
- 3:31: Why startups should not do SEO
- 7:17: Creating SEO ROI models for startups
- 12:56: Why links aren’t the end-all be-all
- 20:27: Learn from Eli’s SEO advisory toolset
- 27:52: When and when not to implement SEO strategy
- 30:22: Why differentiation in strategy is important
- 42:24: How to use traffic as a metric
- 44:32: Comparing SEO strategies: Amazon vs. Walmart
- 54:00: How to survey users from a search standpoint
- 58:01: Eli’s final tips, tactics, and recommendations
Show Links:
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