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#3: Why marketers want to know your habits
Nudge
The Behavior Intuitive Team
David halpin, who runs the team, wrote about this in his book. He explains that once someone got into the habit of not paying their tax lat, it becomes very hard to get them to change. The most effective way to stop these late payers is actually to change behavior before it becomes habitual. For h m r c, this means making sure the businesses pay taxes on time in their first year of trading.
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