Under the Influence with Terry O'Reilly cover image

Luxury Advertising

Under the Influence with Terry O'Reilly

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The Black Glamma Campaign

The black glamma campaign comprises maybe the most illustrious list of names ever brought together for commercial purposes. Marketing luxury products has a very different strategy than traditional products. Luxury implies exclusivity, and many people want to be part of an elite club. The dreams that luxury marketing weaves are aims arly at the second person.

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