A Stock Market First for the First-Place Braves
Bloomberg Business of Sports
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How to Survive in the Sports Business
Derek Jeter has been CEO of the Atlanta Braves for 20 years. He started his career at Vanderbilt, where he played bandy and drank beer five days a week. "Vandy was great for me," says Jeter; it taught him how to 'survive' in sports business. The team is now owned by MLB Commissioner Roger Goodell.
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