3 Reasons You Need a Personal Brand Now | Goldie Chan
The Art of Charm
Personal Brand as Career Insurance and Visibility Tool
Goldie and AJ discuss how a personal brand improves rehiring prospects, promotion chances, and internal recognition during layoffs.
What if the fastest way to future-proof your career isn’t networking — it’s owning your story? In this episode, AJ and Johnny sit down with Goldie Chan, Forbes columnist and "Oprah of LinkedIn" as named by Huffington Post, to unpack how personal branding creates opportunities long before résumés do.
Goldie shares how she went from shy creator to “The Oprah of LinkedIn,” why introverts have a unique advantage in today’s attention economy, and how anyone can build a personal brand without dancing on camera or posting every day. This conversation breaks down the simple, repeatable steps to make your digital footprint work for you.
Whether you want to get noticed by recruiters, stand out in your field, or create more leverage in your career, this episode gives you the framework to build visibility and credibility on your own terms.
What to Listen For
[00:00:00] Goldie’s unexpected journey from introvert to LinkedIn icon
[00:02:15] Why your digital footprint matters more than your résumé
[00:04:42] How 800 daily videos built a global brand
[00:08:30] Overcoming “Cringe Mountain” and posting your first piece of content
[00:13:20] Why personal branding gives you career leverage
[00:18:45] How to start with just one post a month
[00:24:30] The secret power of Employee Generated Content (EGC)
[00:31:05] Why introverts can thrive in personal branding
[00:36:42] Goldie’s three steps to showing up authentically online
[00:42:18] How to build visibility without burning out
A Word From Our Sponsors
Stop being over looked and unlock your X-Factor today at unlockyourxfactor.com
The very qualities that make you exceptional in your field are working against you socially. Visit the artofcharm.com/intel for a social intelligence assessment and discover exactly what's holding you back.
Indulge in affordable luxury with Quince. Upgrade your wardrobe today at quince.com/charm for free shipping and hassle-free returns.
Grow your way - with Headway! Get started at makeheadway.com/CHARM and use my code CHARM for 25% off.
Ready to turn your business idea into reality? Sign up for your $1/month trial at shopify.com/charm.
Need to hire top talent—fast? Claim your $75 Sponsored Job Credit now at Indeed.com/charm.
This year, skip breaking a sweat AND breaking the bank. Get your summer savings and shop premium wireless plans at mintmobile.com/charm
Save more than fifty percent on term life insurance at SELECTQUOTE.COM/CHARM TODAY to get started
Curious about your influence level?
Get your Influence Index Score today!
Take this 60-second quiz to find out how your influence stacks up against top performers at theartofcharm.com/influence.
Episode resources:
Personal Branding for Introverts
Check in with AJ and Johnny!
AJ on LinkedIn
Johnny on LinkedIn
AJ on Instagram
Johnny on Instagram
The Art of Charm on Instagram
The Art of Charm on YouTube
The Art of Charm on TikTok
Learn more about your ad choices. Visit megaphone.fm/adchoices
The AI-powered Podcast Player
