The Strategy of Function First, Fashion Second, and Expanding L TV Through Acquisition

L t v has always preached function first, fashion second. This year they have expanded their category from night time potty training to just potty training. They also rolled out bed pads, o betting that is complimentary to our pajamas. And so we knew some gals who were running a business called under cover mamma with a patented nursing friendly tank top. That was kind of ready to move on.