The Future of eCommerce by CNN Director of Product
The Product Podcast
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Wayfair - Driving Conversion Through Aspirational Experiences
It's really important to demonstrate shopper value through aspirational experiences. 60% of Gen Zers use Instagram to discover new brands and 48% of Americans, 18 to 34, have purchased through social media. Target has a whole system of 360 shoppable rooms that allow you to see what a product will look like not just in person but within many other products working together.
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