What if you could build a thriving business, grow a massive audience, and still have the freedom to live life on your terms?

In this episode of The Russell Brunson Show, I sit down with Matt Gray, an incredible entrepreneur and founder who’s done just that. After exiting his first company, building HERB into a 14-million-person media brand, and now leading Founder OS, Matt has figured out how to scale without stress, attract high-level talent, and turn content into consistent growth.

If you’re an entrepreneur or creator trying to build a business and a life you love, this conversation is packed with frameworks and mindset shifts that can help you get there.

Key Highlights:

How Matt turns one long-form video into 30+ pieces of content across platforms
The structure behind his organic content engine that brings in 12,000+ leads per month
Why he avoids selling directly on social and what he does instead to convert cold traffic
The systems and team setup that keep his business running while he travels the world
How he overcame burnout, quit smoking and drinking, and rebuilt his health and energy
What a founder-led brand really is and why it’s the key to long-term growth

We also go deep into personal branding, content strategy, hiring, time freedom, and the hidden cost of sedating stress instead of solving it. Matt even shares his book-writing process, his thoughts on founder identity, and what it really takes to build something that lasts.

This one’s not just about marketing and business. It’s about building a company that actually fits your life.

Let’s dive in!

⁠⁠⁠⁠⁠⁠https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast⁠⁠⁠⁠⁠⁠

Special thanks to our sponsors:

NordVPN: EXCLUSIVE NordVPN Deal ⁠⁠⁠⁠⁠⁠https://nordvpn.com/secrets⁠⁠⁠⁠⁠⁠ Try it risk-free now with a 30-day money-back guarantee!
Northwest Registered Agent: Go to ⁠⁠⁠⁠⁠⁠northwestregisteredagent.com/russell⁠⁠⁠⁠⁠⁠ to start your business with Northwest Registered Agent.
LinkedIn Marketing Solutions: Get a $100 credit on your next campaign at ⁠⁠⁠⁠⁠⁠LinkedIn.com/CLICKS⁠⁠⁠⁠⁠⁠
Rocket Money: Cancel unwanted subscriptions and reach your financial goals faster at ⁠⁠⁠⁠⁠⁠RocketMoney.com/RUSSELL⁠⁠⁠⁠⁠⁠
Indeed: Get a $75 sponsored job credit to boost your job's visibility at ⁠⁠⁠⁠⁠⁠Indeed.com/clicks

Learn more about your ad choices. Visit megaphone.fm/adchoices

AI Ethics and Regulation: European VCs and CEOs Sound the Alarm

Perplexity AI

EU's Push for Flexible Laws and Regulatory Body in AI Innovation Race

The AI-powered Podcast Player