35. Change This One Thing in Your Emails
Practical Prospecting
How to Leverage Third Parties to Leverage Authority
Make sure they're big brand name, right? So by reference, HubSpot, Salesforce, any large sales tech company. You can even go a step further by doing some kind of co-marketing or even creating that content. There's a good book by Gary V called Jab, Jab, Right Book,. Effectively, the jabs are value resource content. And it kind of leverages like you're multi threading and getting your name out in the organization.
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