The Heart of Healthcare | A Digital Health Podcast cover image

Digital Health Download: June 2024

The Heart of Healthcare | A Digital Health Podcast

CHAPTER

Challenges and Developments in Digital Health Companies and Direct-to-Consumer Marketing

The chapter delves into the obstacles faced by digital health companies going public through SPACs, the introduction of Pfizer's direct-to-consumer marketing platform, and new FTC regulations for medication advertising. It also discusses the launch of Lilly, declining fertility rates, and the impact of direct-to-consumer marketing on patients' perception of drug prices.

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