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4min chapter
Margie Agin - Founder at Centerboard Marketing - How To Turn Your Brand Strategy Into Tactics
The Growth Hub Podcast
What's the Difference Between Your Product and Your Competitors?
In my book, i include different questions to ask and activities and frameworks to kind of draw out information from these threeof stakeholder groups, ad and audiences. So for example, internally, there's a lot of of workshops and and surveys, an kind of questionairsd facilitated by the company. And then finally, competitors, you know, is looking at at other sights. Younow, asking customers about alternatives, and really finding out, is your message and voice really unique? How does it position you against the competition?
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