Michal Halperin Ben Zvi is a product strategist and consultant who increases engagement for the 65+ segments in digital products. She has a PhD in Psychology of Aging, speaks at conferences like UX Copenhagen, and writes for Smashing Magazine.

Chapters

(0:00:00) Michal’s Work With Increasing Engagement With Older Users

(0:04:11) Who Are Older Users?

(0:10:36) Standard UI Patterns

(0:16:04) Ageism in Tech and Inclusive Products

(0:19:55) The Overlap Between Age and Disability

(0:22:50) Uncovering Mental Models to Increase Conversion

(0:27:05) Assessing Digital Literacy with UX Research

(0:29:50) Risk Perception as We Age, Microcopy, Labels

(0:34:06) Icons, Gestures, and Hand Regulation

(0:37:14) Designing for Our Own Future

(0:41:12) Advantages of Tapping Into Older Demographics

(0:41:55) Usability Testing(0:46:33) Consequences of Form Design

(0:54:55) Future of Tech and Buying Trends

(0:56:22) AI Adoption and Gen AI

(1:00:03) Lightning Session ⚡️

Where to find Michal:

Michal's Linkedin⁠⁠

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I'm Sera Tajima, Climate Tech Advisor & Investor. 🤙

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→ Venture Capital

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➕ ⁠⁠⁠⁠Advising⁠⁠⁠⁠

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