The Challenges for the Sports Industry in the Next 10 Years

The sports industry is going to grow significant in its 10 years but it's going to do it in a way that it's never had before. Digital and diversity and capital are the primary trends that are going to drive that change. I'm not pessimistic about the way um sports will perform if it embraces the full demography of the world, digital first and accelerate that with capital. That'll be amazing how i feel like we're but 10 years in and achieve 10 of the potential that we should achieve as a business. It's just on the we're in the when the foothills of of a great era for sport.