2min chapter

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#156: The art & science of a mobile user research with Rosie Hoggmascall, Head of Growth at Perceptycs

Business of Apps Podcast

CHAPTER

How to Be a Successful User Researcher

Reading books in a professional arena is especially important because you get to see the real kind of a tree of knowledge build into something meaningful for you to digest. There's definitely a difference between being a designated user researcher or a huge company and you need accurate research, but it doesn't mean you shouldn't do it. And one thing I didn't mention earlier was surveys, which is a completely different form of user research as long as you're actively going out and getting the user research.

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