CAC is useless
The Revenue Formula
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How to Increase Your Cockpay Payback
If you have the same CAG payback, so let's just say you're both equally efficient. What it really means is that one of them has either higher ACV or much better conversion rates. The reason why that matters is you can basically bid more on all your acquisition channels. If you sell a product for $1,000, the money you can spend on Google to acquire that lead can only be, I don't know, $100 or something like that.
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