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Innovating Within a Stagnant Industry with Jay Dillon: An EOFire Classic from 2021

Entrepreneurs on Fire

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From Idea to Execution: Building a Sustainable Outdoor Furniture Brand

The chapter highlights the journey of an entrepreneur who identified a need in the outdoor furniture market and built a successful brand, Yardbird, by focusing on efficient manufacturing and sustainability. The importance of being hands-on in the production process, moving to Asia to learn about manufacturing, and the significance of executing ideas by pivoting and adapting strategies are central themes of the discussion.

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