Foundations of Innovation: Early Lessons in Service and Traffic Solutions

It's the late '90s, and Travis Kalanick is hanging out in his dorm room at UCLA. He’s having a file-sharing party with his friends that leads to his first business. But Kalanick’s forced to grow up quickly as he learns that naïveté can cost you millions and Silicon Valley investors aren’t all they’re cracked up to be. 

Logan Green finds inspiration while stuck in horrible LA traffic and adopts a new anti-car ethos that will shape Lyft’s mission. And on the East Coast, John Zimmer learns how to woo customers — a skill he’ll translate into startup success.

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