How to really understand your audience - Yusuf Chuku, NBCUniversal
Uncensored CMO
00:00
The Importance of Emotional Engagement in Advertising
When people are emotionally engaged in the programming yeah when the commercial break-its it doesn't suddenly disappear. That that carries across into the advertising which therefore makes the advertising even more effective and whatever score you look at like it's heightened by this increased emotional engagement. Could you price media based on the the emotion of the programming around it yes and we and we really should, he says.
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