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Why stuff isn’t getting cheaper

Today, Explained

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The Premiumization Paradigm

This chapter examines the phenomenon of premiumization, where companies push consumers toward more expensive products, exacerbating income inequality. It explores how this trend is reflected in various industries, including pet food, and discusses its implications for consumer behavior and inflation rates. The chapter highlights the challenges faced by lower-income households amid rising prices and dwindling affordable options.

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