Interview: Melina Palmer, author of What your Customer Wants and Can't Tell You
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
Intro
This chapter traces an individual's transition from aspiring musical theater artist to a master of behavioral economics, driven by a fascination with buying psychology. It explores the evolution of academic opportunities in the field and the creation of a podcast aimed at demystifying the relationship between behavioral science and marketing.
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