S1 E12 | Finding Non-Consumption to Help Your Business Grow
The Circuit Breaker
Is It Better Than Nothing?
Non-consumption usually shows a struggle. If we actually look for the people that want to do something and can't, we'll help us find that. But if you have to convince someone to do something, it's nearly impossible. I don't believe you can convince anybody of anything. They convince themselves. And so part of it is, is that's why we have to speak in their language. We have to actually see things their way and see it through their eyes.
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