152: The cherry blossoms are here and business is blooming
Deep Dive from The Japan Times
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The Benefits of the Cherry Blossom Season in Japan
A lot of brand names try to leverage their sales with the cherry blossom season. Coca-Cola and Asahi even changed their packaging to include pink flowers, the Sakura petals. People are buying school supplies and they're buying new clothes. The end of the financial year is around springtime when people start new jobs.
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