i like having people build in public because, a, it's very helpful to me, running into hackers. i think by being transparent with what he did, h able to sort of magnify his own success. I know when my magazine went from black and white photo copy to color photo copy to newspaper color to glossy, everybody talked about it differently based on the paper stock. This growing stuff in public does a it shows people demonstrable growth. El Isaik: Is there anyone out there who is doing this kind of work that doesn't need to be publicized? And if you're not going to talk about your business publicly, don't do it at all.