Idea to Startup cover image

The Most Interesting Startups are Boring (and how to make sure yours is, too)

Idea to Startup

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What Do You Need to Say?

"Most things have way less to do with the thing than with the system that amplifies the thing," he says. "I told him about my plan to write a book at age 40 and then I wanted to build a system to write it." The author is working on his first novel, which will be published in 2015.

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